Expanded partnership integrates nationwide tax records and broadens subscriber access to RealReports platform
ALBUQUERQUE, NM, UNITED STATES, November 10, 2026 /EINPresswire.com/ — RealReports today announced an expanded agreement with Southwest Multiple Listing Service (SWMLS) to become its official tax and public records provider and deliver additional platform benefits to approximately 4,300 real estate professionals across Central New Mexico. The agreement builds on a partnership established in 2024.
“Providing dependable tax and public records is one of our fundamental responsibilities as an MLS,” said Kendra Murray, CEO of SWMLS. “RealReports provides high-quality data with nationwide coverage and brings that quality information directly into our Subscribers’ workflows. We’re strengthening a service our Subscribers rely on to research properties, prepare listings, and advise their clients.”
SWMLS Subscribers can access national tax, ownership, and other public-records information within their MLS, with listing-field autofill automatically populating more than 200 fields to reduce manual entry. Their included RealReports also provide more extensive data for every property in the country.
The expanded Subscriber package adds full use of Prospector™ to identify potential sellers and RealCMA™ to develop pricing recommendations and comparative market analysis presentations. Introductory Pulse™ invitations remain included for homeowner engagement, alongside unlimited access to Classic Mode in Aiden™, RealReports’ AI advisor.
Subscribers also receive a trial of Agentic Aiden, which surfaces daily, curated business opportunities and can perform authorized work using RealReports’ products and connected third-party tools.
“Our relationship with RealReports has grown and matured significantly since 2024, and this expansion gives our Subscribers much more of the platform to draw on,” said Jeannette Davidson, MLS Director at SWMLS. “Brokers can use these benefits to develop a prospecting strategy, prepare stronger pricing recommendations, and maintain relationships after a transaction. We’re building on an established partnership to support more of the end-to-end work that helps our Subscribers succeed.”
“We’re grateful for the confidence SWMLS has placed in us and the ambition behind this expansion,” said James Rogers, co-founder and CEO of RealReports. “Their Subscribers can now draw on a much larger set of capabilities, all informed by the same comprehensive property intelligence. That connection is what makes the complete offering valuable across a Broker’s business.”
“Serving as an MLS’s tax and public records provider requires a performant data platform built for sustained, everyday use,” said Zach Gorman, co-founder and COO of RealReports. “SWMLS is entrusting us with that responsibility, reflecting how far our data capabilities have developed. It also demonstrates the demand for RealReports as dependable property infrastructure and a platform that supports the businesses built around it.”
The agreement extends RealReports’ growing roster of MLS tax and public records partners, including Staten Island MLS, State-Wide MLS, and Imagine MLS.
About RealReports
RealReports is the Business Momentum Engine™ for real estate professionals. By unifying the nation’s most comprehensive property intelligence, a connected suite of purpose-built applications, and Aiden, its agentic AI, RealReports helps professionals uncover business opportunities, execute work, and move seamlessly from insight to outcomes. Covering more than 150 million U.S. properties and informed by more than 100 trusted sources, RealReports powers property research, prospecting, pricing strategy, client engagement, and business development through one cohesive platform. RealReports is trusted by leading MLSs, brokerages, and real estate technology companies nationwide.
About SWMLS
Southwest Multiple Listing Service, Inc. (SWMLS) serves approximately 4,300 real estate professionals across Central New Mexico. A wholly owned subsidiary of the Greater Albuquerque Association of REALTORS® (GAAR), SWMLS supports a cooperative real estate marketplace through property data, technology, expertise, and Subscriber services.
Zach Gorman
RealReports
+1 612-845-0112
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